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Cloudcroft Reader + Mountain Monthly
How We Cover the Mountain
Three distinct audiences. One connected community. Here's who they are, where they spend, and how we reach them every day.
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Cloudcroft Reader + Mountain Monthly
Three distinct audiences. One connected community. Here's who they are, where they spend, and how we reach them every day.
The Marketplace
Every business on this mountain depends on three groups of people.
We reach all of them.
Year-round residents
They live in Cloudcroft, High Rolls, Mountain Park, Weed, and Timberon. They run the shops and sit on the school board. They know when the dump is open and who just sold their place on the Rim. They're the ones who keep every local business alive twelve months a year.
The Mountain Monthly sits on their kitchen counter for weeks. The Cloudcroft Reader lands in their inbox and their Facebook feed. They read both cover to cover because this is their community and they want to know what's happening in it. When they see your ad next to a story about the trail running series or the new chef at the Lodge, it registers. You're part of the fabric.
Second-home owners
They come from El Paso, Las Cruces, Alamogordo, Artesia, and the Texas plains. They own cabins. They escape the heat from May through October, and some stay through snow season. They have favorite restaurants, a go-to firewood guy, and a contractor they're pitching.
Every time they drive up, they pick up the Mountain Monthly at Allsup's, at the Lodge, at Mad Jack's, at a shop on Burro Avenue. They read it to find out what's new since their last visit. Who opened? Who closed? What's the community dinner this month? They're spending money every weekend they're here — on food, repairs, supplies, entertainment — and they're looking for who to spend it with. Your ad is their local directory.
Day-trippers & vacationers
They're coming from White Sands, driving up from Alamogordo, passing through from Ruidoso, or just looking for cool mountain air and a town that feels like a getaway. Some book a cabin on Airbnb. Some are here for the afternoon. All of them are looking for where to eat, what to do, and what to see.
They grab the Mountain Monthly at the visitor center, at their vacation rental, at the gas station in High Rolls. They flip through it with their phones in hand. They're ready to spend right now — they just need to know where. A QR code on your ad takes them straight to your menu, your directions, your booking page. No searching. No guessing. They scan and they're yours.
How It Works
Your ad in the Mountain Monthly doesn't just sit on a page. It works across print, digital, and direct response — meeting each audience where they already are.
Your ad appears in the Mountain Monthly — on kitchen counters in Cloudcroft, on coffee tables in El Paso cabins, and in the hands of visitors at the Lodge. It stays there for weeks.
A visitor at Mad Jack's scans your QR code. A seasonal checks your hours from their cabin. A local pulls up your menu before heading out. Direct Connect bridges the page to the screen.
Your business lives on a Mountain Monthly landing page, in the Cloudcroft Reader newsletter, and across 20,000+ social followers. The conversation keeps going long after the newspaper is picked up.
Put plainly: a quarter-page ad reaches every household on the mountain for about a nickel per reader — and it sits on their kitchen counter for three weeks, not thirty seconds.
Pick Your Plan
Every plan puts you in print, online, and on visitors' phones. Pick the size that fits your business — we design your ad for free and it runs in the next issue.
Be findable, every month.
$150+ monthly value
Be everywhere they look.
$400+ monthly value
Own your category.
$800+ monthly value
Plans start with a 3-month run, then continue month to month — cancel any time before the 20th. Billed monthly. Prefer a one-time ad or a custom size? See the rate card below.
Not Sure?
À La Carte
Prefer to build your own? Every size, full color, no surprises. Frequency discounts reward commitment: run 6 issues for 10% off, 12 issues for 20% off.
| Ad Size | Dimensions (in.) | Per Issue |
|---|---|---|
| Full Page | 10 × 15 | $735 |
| 3/4 Page | 10 × 12 | $665 |
| 1/2 Page | 10×8 · 7.5×10.5 · 5×15 | $455 |
| 1/3 Page | 5.25×10 · 7×7.5 · 10×5 | $315 |
| 1/4 Page | 7.5×5.3 · 5×8 | $240 |
| 1/6 Page | 5×6 · 7.5×4 · 2.5×12 | $165 |
| 1/8 Page | 5×4 · 2.5×8.5 | $125 |
| 1/12 Page | 7.5×2 · 5×3 · 2.5×6 | $90 |
| 1/16 Page | 5×2 · 2.5×4 | $75 |
| 1/20 Page | 5×1.5 · 2.5×3 | $65 |
| 1/33 Page | 2.5 × 2 | $55 |
Premium placements: Back Page $910 · Inside Back Page $825 · Puzzle Page Sponsor $375 · Ask about exclusive sponsorships (weather, trail report, event calendar)
Frequency discounts: 6 issues −10% · 12 issues −20% · billed monthly
Deadline: Reserve by the 20th of the prior month. Artwork due by the 23rd — or let us design it for you, free.
Also available: Obituaries from $75 (print + permanent online archive) · ad submission specs · Direct Connect QR codes — free with every ad
Straight Answers
Here, yes — and we can prove it. 5,000+ copies a month across 40+ locations, and each issue sits on kitchen counters and cabin coffee tables for three weeks or more. There's no other channel that reaches the locals, the seasonals, and the visitors at once. And because every ad carries a QR code, you don't have to take our word for it — you'll see the scans.
The Mountain plan runs $275/month and puts you in front of 5,000+ readers — about a nickel per reader. If one visitor picks your restaurant, one seasonal calls you for a repair, or one local becomes a regular because of your ad, the month has paid for itself.
We do, free. Send us your logo, a photo, and what you want to say — we'll design the ad, build your QR landing page, and send you a proof before it runs. No agency, no design bill.
Plans start with a 3-month run — one issue isn't a fair test of any advertising. After that you're month to month, and you can cancel any time before the 20th. No annual contract required.
Every ad includes a Direct Connect QR code linked to your own landing page. Each month you get a scan report: how many people scanned, when, and from which issue. Print you can measure — most papers can't offer that.
Coming Soon
A visitor portal for Cloudcroft and the Sacramento Mountains — built by locals, designed to send customers straight to your business. Every plan above includes a listing.
Email us today, we design your ad free, and it runs in the next issue. That's the whole process.
advertising@mountainmonthly.com · mountainmonthly.com