+
Cloudcroft Reader + Mountain Monthly
Three distinct audiences. One connected community. Here's who they are, where they spend, and how we reach them every day.
The Marketplace
Every business on this mountain depends on three groups of people.
We reach all of them.
Year-round residents
They live in Cloudcroft, High Rolls, Mountain Park, Weed, and Timberon. They run the shops and sit on the school board. They know when the dump is open and who just sold their place on the Rim. They're the ones who keep every local business alive twelve months a year.
The Mountain Monthly sits on their kitchen counter for weeks. The Cloudcroft Reader lands in their inbox and their Facebook feed. They read both cover to cover because this is their community and they want to know what's happening in it. When they see your ad next to a story about the trail running series or the new chef at the Lodge, it registers. You're part of the fabric.
Second-home owners
They come from El Paso, Las Cruces, Alamogordo, Artesia,and the Texas plains. They own cabins. They escape the heat from May through October, and some stay through snow season. They have favorite restaurants, a go-to firewood guy, and a contractor they're pitching.
Every time they drive up, they pick up the Mountain Monthly at Allsup's, at the Lodge, at Mad Jack's, at a shop on Burro Avenue. They read it to find out what's new since their last visit. Who opened? Who closed? What's the community dinner this month? They're spending money every weekend they're here — on food, repairs, supplies, entertainment — and they're looking for who to spend it with. Your ad is their local directory.
Day-trippers & vacationers
They're coming from White Sands, driving up from Alamogordo, passing through from Ruidoso, or just looking for cool mountain air and a town that feels like a getaway. Some book a cabin on Airbnb. Some are here for the afternoon. All of them are looking for where to eat, what to do, and what to see.
They grab the Mountain Monthly at the visitor center, at their vacation rental, at the gas station in High Rolls. They flip through it with their phones in hand. They're ready to spend right now — they just need to know where. A QR code on your ad takes them straight to your menu, your directions, your booking page. No searching. No guessing. They scan and they're yours.
How It Works
Your ad in the Mountain Monthly doesn't just sit on a page. It works across print, digital, and direct response — meeting each audience where they already are.
Your ad appears in the Mountain Monthly — on kitchen counters in Cloudcroft, on coffee tables in El Paso cabins, and in the hands of visitors at the Lodge. It stays there for weeks.
A visitor at Mad Jack's scans your QR code. A seasonal checks your hours from their cabin. A local pulls up your menu before heading out. Direct Connect bridges the page to the screen.
Your business lives on a Mountain Monthly landing page, in the Cloudcroft Reader newsletter, and across 20,000+ social followers. The conversation keeps going long after the newspaper is picked up.
Introducing
A new visitor portal for Cloudcroft and the Sacramento Mountains. Built by locals. Designed to send customers straight to your business.
Not generic travel-site filler. Written by people who live here — seasonal tips, trail guides, event calendars, restaurant recommendations, and the kind of detail only locals know. The content visitors actually trust.
Every business listing links directly to your own website, social page, or booking system. No third-party commission. No "claim your listing" paywall. The visitor clicks and lands on YOUR site. You own the relationship from the first click.
Any local business can plug into the platform. A listing includes your name, description, photo, hours, address, and a direct link. Enhanced listings get featured placement, seasonal spotlights, and cross-promotion with your Mountain Monthly print ads.
DiscoverCloudcroft.com extends the Mountain Monthly + Cloudcroft Reader ecosystem. Your print ad, QR code, social post, and DiscoverCloudcroft listing all work together — one connected presence across every channel.
The site is being built now. We're talking to businesses about what they need, what works, and what doesn't. If you want a seat at the table while we shape this, reach out. Early participants help define the platform.
Interested in being part of the launch? Get in touch
Services
Full-color ads in 11 sizes with premium placement options
Sponsored posts, Reels, event campaigns across 20K+ followers
QR codes that bridge your print ad to your website or social
Print + permanent online archive with photo restoration
One ad, three touchpoints: print + QR + online landing page
CMYK guidelines, file delivery, and submission specs
Print Rates
Color available on every ad at no extra cost. 10% discount when you repeat from the prior issue.
| Ad Size | Dimensions (in.) | Per Issue |
|---|---|---|
| Full Page | 10 × 15 | $735 |
| 3/4 Page | 10 × 12 | $665 |
| 1/2 Page | 10×8 · 7.5×10.5 · 5×15 | $455 |
| 1/3 Page | 5.25×10 · 7×7.5 · 10×5 | $315 |
| 1/4 Page | 7.5×5.3 · 5×8 | $240 |
| 1/6 Page | 5×6 · 7.5×4 · 2.5×12 | $165 |
| 1/8 Page | 5×4 · 2.5×8.5 | $125 |
| 1/12 Page | 7.5×2 · 5×3 · 2.5×6 | $90 |
| 1/16 Page | 5×2 · 2.5×4 | $75 |
| 1/20 Page | 5×1.5 · 2.5×3 | $65 |
| 1/33 Page | 2.5 × 2 | $55 |
Premium placements: Back Page $910 · Inside Back Page $825 · Puzzle Page Sponsor $375
Deadline: Reserve by the 20th of the prior month. Artwork due within a couple of days.
Packages
Combine print, digital, and community channels for wider reach and a 10% discount on bundled services.
Whether you need a single print ad or a full cross-platform campaign, we'll help you reach the locals, the seasonals, and the visitors. Reach out — we'd love to talk.
advertising@mountainmonthly.com · mountainmonthly.com